At LSKD, our mission is to inspire our community to be 1% better every day. That's why we create high-quality functional sportswear with a street aesthetic to support our community on their journey. We believe the mindset extends beyond fitness—it's about growing personally, professionally, and in every area of life. We are Australian-owned and operated, and while our global HQ proudly calls Logan home, the energy that started it all has grown into a thriving global community united by the pursuit of becoming 1% better.
As a Digital Marketing Specialist it is your responsibility to drive key outcomes through strategy, planning, budget allocation, account optimisation, creative ideation and performance analysis that are in-line with business objectives. This role spans high-level business objectives and tactical execution, combining data-driven science with creative "out-of-the-box" thinking to increase Customer Lifetime Value (CLV) and maintain a sustainable Customer Acquisition Cost (CAC)
Job Description
How you'll make an impact...
Directly manage and optimize top-performing channels, including Meta, Google Ads, TikTok, and Rakuten.
Oversee the daily phasing of Digital Marketing budgets across the US market
Collaborate with the E-commerce Growth Manager to develop and refine the GTM (Go-To-Market) playbook for key product releases and promotions.
Leverage TripleWhale, Shopify, Google Analytics and in-platform data to make constant improvements across the ad account
Collaborate with Creative Direction to understand the LSKD’s product vision and community needs.
Act as an ambassador for LSKD, behaving in line with our mission and values.
Collaborate within the team to define campaign objectives, target audience segments, messaging, and creative assets.
Create engaging and relevant content for digital channels, including social media posts, blog articles, email newsletters, and website copy. Optimize content for search engines (SEO) and user experience to drive traffic and engagement.
Plan, create, and execute email marketing campaigns to nurture leads, engage customers, and drive conversions. Segment email lists, design email templates, write compelling copy, and analyze campaign performance to optimize results.
Analyze performance metrics to maximize ROAS
Collaborate with web development and design teams to optimize website content, navigation, and user experience. Monitor website traffic, analyze user behavior, and implement SEO best practices to improve organic search visibility and conversion rates.
Utilize analytics tools such as Google Analytics, social media insights, and email marketing platforms to track and analyze campaign performance metrics.
Prepare regular reports and dashboards to communicate key insights, trends, and recommendations to stakeholders.
What you'll bring to the role...
3-5 years as a Digital Marketing Manager/Digital Marketing Specialist or similar
3-5 years experience managing meta ad accounts
Experience building and executing digital marketing strategies
Strong knowledge of SEO, analytics, reporting and CRO
Confident managing budgets, campaigns and performance
Creative thinker who loves testing, learning and finding better ways to do things
Comfortable working fast, juggling priorities and hitting deadlines
A natural collaborator and confident leader
You're a strong relationship builder with a people-first approach
You embody the Ideal Team Player by being Hungry, Humble, and Smart
You live and breathe the LSKD values, and the "1% Better Every Day" mindset
You're an everyday athlete - you're as passionate about fitness as we are, in whatever way you love to sweat!
Why you'll love it here...
Founder-Led Culture: Work in a highly collaborative, fast-moving environment where your voice directly shapes the future of the brand
Work from our Austin, Texas base alongside a passionate and driven team
Move fast with us: you'll have the support, stretch opportunities, and room to grow as LSKD continues to scale globally with a focus on the US market
Never stop learning - we'll support your personal and professional development with workshops, coaching, vision and goal setting, immersive learning experiences, and access to our LSKD Audible library
Prioritise your wellbeing with confidential support through our Employee Assistance Program
Got big goals? From marathons to fitness comps, we’ll support your pursuit of 1% better every day with fitness event reimbursement
Enjoy an epic team discount on LSKD gear and exclusive partner perks!
Join us and you'll be part of a brand obsessed with getting 1% better every day! A place where your ideas move fast, your work shows up in the community, and your effort is genuinely part of something bigger than a job.
LSKD is proud to be an equal opportunity employer. We're building a team that reflects our community, and a workplace built on equity, diversity, and respect for everyone in it. If you need any adjustments to feel your best throughout the recruitment process, just let us know, we've got you.
One more thing: this role requires proof of your eligibility to work in the US. By applying, you're confirming you've got that sorted.
